Counter Culture Confectionary
Branding Ideation
Problem
Can you make a completely different product while still adhere to brand guidelines?
Counter Culture Confectionary is a chocolate company based on the idea that chocolate is boring nowadays and it always has been, until now. They pride themselves in making high quality chocolates.
01 Ideation
During the ideation phase, the concept wasn’t clear only the name. It came pretty quickly that we wanted something bold and vibrant without slapping on some crazy graphic to prove a point. After doing research on things like craft beer, I came to a point where I felt confident in the logo and the branding guidelines as a whole.
02a Creation - The Logo
The Logo turned out to to be a simple word mark creating an easily recognized logo and and easily recognized on the brand. By using simple type yet transforming the type in an unusual manner it helps with distinguishing between the chocolate bar market.
02a Creation - Brand Guidelines
My inspiration for the brand guideline was something that happened by accident. I came across the primary color of orange simply by playing around with the color, seeing what worked and what didn’t. I knew I wanted some bright colors that complimented the flavors of the chocolate, “Sweet Heat” and “Orange Toffee.” For the type I used I wanted a sans-serif type because sans-serif is modern and I didn’t want the type to take over from the overall artwork that is on the bar.
Graphik
Graphik Bold
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Graphik Thin
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